Most revenue from Windows licenses to device makers comes from commercial customers.
Brooks said Apple is making headway among consumers, and he learned during his nine years at Microsoft that there’s a positive correlation between consumer use and what happens at work. “Once they start using a different product set in their home environments, they’re more likely to adopt that environment in their professional settings,” Brooks said, speaking of the corporate leaders who make technology buying decisions.īrooks said he switched to a Mac as his main computer in 2017, and said he’d like an M2 machine in the future. All of his company’s roughly 150 employees use Macs as their primary computers, he said.īusinesses were slow to adopt Apple’s M1 computers because of concerns that key applications wouldn’t be compatible. VIBER FOR MAC AIR SOFTWAREīut Adobe, Microsoft and other developers have gradually come out with native versions of their software for the devices, said Kitagawa, who now expects corporate adoption to grow. Patrick Moorhead, CEO of industry research company Moor Insights and Strategy, said Windows PCs could eventually have battery life and performance that match Apple’s latest Macs. Among chipmakers that they use, “it’s closer right now between Apple and AMD than it is between Apple and Intel,” Moorhead said.Īpple has other levers to pull, though, as it could offer cheaper computers. Moorhead envisions a MacBook SE that might cost $800 or $900, compared with the $1,199 starting price for Apple’s upcoming M2 MacBook Air. It would be similar to what Apple has done with the iPhone SE, a budget iPhone that lacks some of the company’s newest smartphone enhancements. “A MacBook SE at a much lower price point would disrupt Windows in a pretty big way,” Moorhead said. Microsoft didn’t respond to a request for comment. CNBC’s Kif Leswing contributed to this report.How to Uninstall Viber Application/Software on Your Mac
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